It’s AA’s Scene-Stealing Squirrel Ad Campaign
The Dallas Morning News - Airline Biz Blog | Aug 20, 2009 | Comments 0
So it's hard to beat a scene-stealing squirrel. It's no naked guy on a plane, mind you, but the squirrel's going to be American Airline's ad campaign.
"When the squirrel arrived on the set for filming he appeared to be very professional, although there were signs that he might be a bit of a publicity hound - well, rodent," said Dan Garton, executive vice president of marketing. "Still, there was no indication that he was planning to use American Airlines as a springboard to launch a new phase in his career. With his sudden rise to stardom, American is now exploring the possibility that it was, in fact, the scene-stealing squirrel who appeared in our commercial."
So a bit more after the click.
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